Privacy Policy
Last updated: October 14, 2025
This Privacy Policy describes how Lovens Experience Store (the "Site," "we," 'us' or 'our') collects, uses, and discloses your personal information when you visit our Site, use our services, or make a purchase from www.lovensexperiencestore.nl (the 'Site') or otherwise communicate with us about the Site (collectively, the 'Services'). For the purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, website visitor, or other individual from whom we have collected information under this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.
How we collect and use your personal information
In order to provide the Services, we collect personal information about you from various sources, as set out below. The information we collect and use depends on your interactions with us.
In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What personal data we collect
The type of personal data we collect about you depends on your interactions with our Site and your use of our Services. When we use the term "personal data," we mean data that identifies you, relates to you, describes you, or could be associated with you. The following sections describe the categories and specific types of personal data we collect.
Information we collect directly from you
Information you provide to us directly through our Services may include the following:
- Contact details, including your name, address, telephone number, and email address.
- Order details, including your name, billing address, delivery address, payment confirmation, email address, and phone number.
- Account details, including your username, password, security questions, and other information used for account security.
- Customer support information, including the information you share in communications with us, for example when you send a message through the Services.
Some features of the Services may require you to provide us with certain information about yourself directly. You may choose not to provide this information, but in that case, you may not be able to use or access these features.
Information we collect about your use
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). For this purpose, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you visit and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.
Information we obtain from third parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment details (e.g., bank account, credit card, or debit card details, billing address) to process your payment, fulfill your orders, and deliver the products or services you requested, so that we can perform the agreement we have with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
All information we obtain from third parties is treated in accordance with this Privacy Policy. See also the section below, Websites and links from external parties.
How we use your personal data
- Delivery of products and services. We use your personal information to provide you with the Services in accordance with the agreement we have with you, including processing your payments, fulfilling your orders, sending notifications regarding your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and other functions and features related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you may wish to use. In this case, Shopify will process your data as set out in its Privacy Policy and Consumer Privacy Policy.
- Marketing and advertising. We may use your personal data for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, text message, or post, and to show you advertisements for products or services. This may involve using your personal data to better tailor the Services and advertisements on our Site and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, pursuant to Art. 6 (1) (f) GDPR.
- Security and fraud prevention. We use your personal data to detect, investigate, or take action against potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account login details secure. We strongly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website safe for you and other customers, pursuant to Art. 6 (1) (f) GDPR.
- Communication and service improvement. We use your personal data to provide you with customer support and improve our Services. This is in our legitimate interest to communicate with you, provide you with effective services, and maintain our business relationship with you in accordance with Art. 6 (1) (f) GDPR.
Cookies
Like many other websites, we use Cookies on our Site. Specific information about the Cookies we use in relation to supporting our store with Shopify can be found at https://www.shopify.com/legal/cookies. We use cookies to support and improve our Site and Services (including to remember your actions and preferences), to perform analytics and to better understand user interaction with the Services (in our legitimate interest to operate, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can set your browser to delete or refuse Cookies in your browser settings. Please note that deleting or blocking Cookies may negatively impact your user experience and may cause some Services, including certain features and general functionality, to not work properly or no longer be available. Furthermore, blocking Cookies may not completely prevent the way we share information with third parties, such as our advertising partners.
How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for contract performance, legitimate purposes, and other reasons covered by this Privacy Policy. Such circumstances may include:
- With suppliers or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, handling, and shipping).
- With business and marketing partners to provide services and show you advertisements. Our business and marketing partners will use your information in accordance with their own privacy policies.
- When you instruct us, request us, or otherwise give us permission to pass on certain data to third parties, for example to deliver products to you or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our group of companies, in our legitimate interests to run a successful business.
- In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We disclose We disclose the following categories of personal data and sensitive personal information about users for the purposes set out above in "How we collect and use your personal data" and "How we disclose personal data":
| Category | Categories of recipients |
|---|---|
|
|
We do not use or disclose sensitive personal data without your consent or for the purpose of deriving characteristics about you.
With your consent, we share personal data as follows in order to carry out advertising and marketing activities.
Over the past 12 months, we have "sold" and "shared" personal data (as these terms are defined in applicable law) for the purpose of conducting advertising and marketing activities, as follows.
| Categories of personal data | Categories of recipients |
|---|---|
| Identification details such as name, email address, and phone number | Business and marketing partners |
| Commercial information such as data about purchased products or services | Business and marketing partners |
| Usage data | Business and marketing partners |
Third-party websites and links.
Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, it is important that you read their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information on these sites. Information you provide in public or semi-public locations, including information you share on third-party social networks, may also be visible to other users of the Services and/or users of these third-party platforms, without limitation as to its use by us or any third party. The inclusion of such links on our Site does not in itself imply any endorsement of the content on such platforms or of their owners or operators, except as stated in the Services.
Children's data
The Services are not intended for use by children, and we do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact information below to request that it be deleted.
As of the effective date of this Privacy Policy, we are not actually aware that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under the age of 16.
Security and storage of your data
Please note that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Furthermore, data you send to us may not be secure during transmission. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal data depends on various factors, such as whether we need the data to maintain your account, to provide the Services, to comply with legal obligations, to resolve disputes, or to comply with other applicable contracts and policies.
Your rights
Depending on where you live, you may have some or all of the following rights with respect to your personal data. However, these rights are not absolute and may only apply in certain circumstances, and in certain cases we may reject your request, to the extent permitted by law.
- Right of access/to know: You may have the right to request access to the personal data we hold about you, including details about how we use and share your data.
- Right to erasure: You may have the right to request that we erase the personal data we hold about you.
- Right to correction: You may have the right to request that we correct any inaccurate personal data we hold about you.
- Right to portability: Under certain circumstances and with certain exceptions, you may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party.
- Right to opt out of sales, sharing, or targeted advertising: You may have the right to request that we do not "sell" or "share" your personal information, or to opt out of the processing of your personal information for purposes considered "targeted advertising" as defined in applicable privacy laws. Please note that if you visit our Site while the Global Privacy Control opt-out preference signal is enabled, depending on your location, we will automatically treat this as a request to opt out of the "sale" or "sharing" of information for the device and browser you are using to visit the Site.
- Restriction of processing: You may have the right to ask us to stop or restrict the processing of personal data.
- Withdrawal of consent: Where we require your consent to process your personal data, you may have the right to withdraw that consent.
- Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our rejection.
- Managing communication preferences: We may send you promotional emails, and you can unsubscribe from receiving them at any time by using the unsubscribe option included in the emails we send you. If you unsubscribe, we may still send you non-promotional emails, such as emails about your account or orders you have placed.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details below.
We will not discriminate against you for exercising any of these rights. We may need to collect information about you to verify your identity, such as your email address or account details, before we provide a substantive response to the request. In accordance with applicable law, you may designate an agent to submit requests on your behalf to exercise your rights. Before we accept such a request from an authorized representative, we require the representative to provide proof of this authorization to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner, as required under applicable law.
Complaints
If you have any complaints about how we process your personal data, you can contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you have the right to appeal our decision by contacting us using the contact details below, or to lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.
International users
Please note that we may transfer, store, and process your personal data outside the country in which you live. Your personal data will also be processed by staff and external service providers and partners in these countries.
When we transfer your personal data outside Europe, we rely on recognized transfer mechanisms such as the European Commission's model contract clauses, or equivalent contracts issued by the relevant competent authority in the United Kingdom, where applicable, unless the data is transferred to a country that has been determined to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please call us or send us an email at opinfo@lovensexperiencestore.nl or contact us at Amstelstroomlaan 8, Amsterdam, 1096 GL, NL.
Within the framework of applicable data protection legislation and unless explicitly stated otherwise, we are the controller of your personal data.